Paid social media jobs have risen to fame following the Internet craze
called Facebook and Twitter: the very two giants that put social media in the
map. Others followed suit with a different take on the method of sharing
personal moments via the web (Instagram) and has gained a loyal following from
the original audience of the two huge social media sites.
The past few years in the online retail marketing focused on big-named
brands setting up their virtual stores for accessibility to their respective
clients. This was a major shift in the way the ultimate consumer acquires their
goods. Since then, a plethora of work from home online jobs that require the
magic of the Internet has also flourished.
But that was, as fashion would say, last season. The "in"
thing that has crawled its way to the top of the distinctive work from home job
niche has its new face: paid social media jobs.
Paid social media reviews are found vastly elsewhere, and some may look
shady, so you may want to be careful and vigilant to what you let your brain
believe.
But there are sure fire ways to excel in this growing field, and we list
the top steps on becoming the next big star in paid social media marketing. Also
presented in this article are what-to’s and what-not’s in exercising the power
of paid social media marketing.
Update
Regularly
As with blogs and business sites, a regular update on paid social media
posts is important. Social media managers take care of this. This makes your
customers feel that your brand is dynamic. Also, it keeps them up to date with
your newest product offerings and informs them with those products that they
have been missing out on.
WHAT-TO: Make your updates creative. Harness the use of
subtle marketing. It is very effective when consumers hear great product
reviews from their friends. Remember: social media is now the new
word-of-mouth.
WHAT-NOT: Don’t flood updates. Once every three days
should be enough. Don’t be that brand that constantly pops on the timeline of
your consumers. And please don’t use blatant salesman marketing. Chances are
your posts will be skipped by your readers, or worse, you’ll be classified as
spam.
Organize
Your Posts to Your Clients' Needs
Streamlining your updates to the activities of your consumers is a
crucial part of paid social media managing. This ensures that your consumers
perceive you as a brand that helps them with their needs and not just another
snotty brand out there whose primary goal is sales.
WHAT-TO: Reply politely to replies and comments in a
professional manner. The company should sound formal even in the social media
setting. This is imperative for your consumers to perceive. And you could throw
in a gentle hint of personal touches within and make your followers feel
special.
WHAT-NOT: Do not respond to bashers. It’s a definite
no-no. No matter how disrespectful your followers can be, do not stoop down to
them. That’s what they are waiting for you to do.
Interconnect
Your Social Media Accounts
Facebook, Twitter or Instagram, all these social
media should hold the same content, the same post, and the same references. This
ensures that you are perceived as a hip, trendy brand. Consistency is key.
WHAT-TO: Provide links and media. Humans are visual
animals. They perceive through their eyes. What they see prompts what they
feel. Now, do the math.
WHAT-NOT:Don’t do controversial, politically-driven commentary
posts. You’ll set yourself up to suicide.